Pack of 2kg Bario rice now on sale

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Pack of 2kg Bario rice now on sale

KUCHING, Oct 7 (Bernama)

The highland rice or more popularly referred to as Bario rice from the “Adan” version is among the rice which is frequently sought after as souvenirs by tourists visiting Sarawak from within and outside the country.

In view of its popularity, Padi Beras Nasional (Bernas), through its subsidiary Beras Corporation Sdn. Bhd., had marketed the Bario rice on a commercial basis under the brand name Bario O’ Grain since 2001, said its chief executive officer, Mohd Kamaluddin Mohd Effendie here.

“Bernas has spent RM5 million since 2001 to promote the Bario O’ Grain rice and of the amount, half (RM2.5 million) was spent on the cost of transportation from Bario to Miri city,” he said during the launch of the new packaging for the Bario O’ Grain rice, here today. — BERNAMA